The term “Barolo Boys” was coined in 1990 when an article in The New York Times told the story of a group of young winemakers from Langa.
A few years later, with the same innovative spirit, the 11-a-side football team of Monforte d’Alba was born.
Explore our collection for true Barolo Boys fans! You’ll find unique clothing, original accessories, and must-have gadgets, all created with passion and quality
